OriginPassOriginPass Founder Playbook
Use this guide to launch trust-focused product passports, win early customers, and validate OriginPass quickly.
1. Create a Batch
Go to your Dashboard and fill out the Batch details including Artisan Name, Location, and Production Date.
2. Launch in 3 Steps
Create product passport → Generate QR code → Customers scan to verify authenticity and origin instantly.
Best Early Segments
Premium skincare
High trust and ingredient-origin sensitivity make verification a strong purchase driver.
Handmade leather goods
Craftsmanship and provenance justify premium pricing and reduce copycat risk.
Sustainable fashion
Customers demand transparent material and origin claims before they buy.
Artisan food and specialty beverage
Origin storytelling and authenticity are core to trust and repeat purchase.
First 100 Paying Customers
Week 1: Pick one vertical and one core promise: prove authenticity in one scan.
Weeks 2-6: Reach out to 20-30 brands daily across Instagram, LinkedIn, Shopify directories, and craft communities.
Offer: First product passport free + fast concierge setup for one product.
Cold outreach template
Subject: Quick idea to help [Brand] prove authenticity
Hi [Name], I love your [product]. I built OriginPass to help small brands add a QR-based product passport so customers can verify authenticity and origin instantly. I can set up one free sample passport for your product this week.
Early pricing
- Starter: $19-$39 / month
- Growth: ~$79 / month
- Value metric: products + monthly scans
- Entry offer: first passport free
MVP Feature Priorities
Must-have (V1)
- Passport creation form with origin and material fields
- Unique QR generation and printable output
- Public authenticity verification page
- Basic scan analytics and timestamp history
- Simple trial-to-paid billing flow
Later (V2+)
- Ownership transfer and resale workflows
- Advanced fraud alerts and anomaly scoring
- Deep ecommerce platform sync
- Full API and partner portal
- Advanced regulatory exports
Positioning Strategy
Position OriginPass as a digital trust passport platform for small brands, not an enterprise traceability suite.
vs Supply chain tools
Lighter setup and customer-facing trust outcomes, not heavy operations software.
vs Anti-counterfeit systems
No hardware dependency and faster launch for independent brands.
vs DPP compliance suites
Start simple now with EU-ready fields and scale compliance depth over time.
EU Compliance (DPP 2026)
Textile guidance · 2028 draft
ESPR textile-specific reporting timelines continue to evolve. Use OriginPass compliance fields to capture fiber composition, recycled content, and due diligence now so you are aligned when the 2028 registry rules firm up.
The European Union's Digital Product Passport (DPP) regulation aims to improve product sustainability and traceability. OriginPass is designed to meet the core data requirements for textiles, leather, and artisan goods.
- Authenticity: Proof of origin and manufacturer details.
- Material Transparency: Disclosure of main materials (e.g., Vegetable Tanned Leather).
- Durability Info: Care instructions for product longevity (Coming Soon).
Printing Recommendations
For the best scan rates and aesthetic, we recommend printing your QR codes on high-quality hang tags or sewing them into care labels.
Recommended Dimensions
- Minimum Size: 15mm x 15mm
- Quiet Zone: Ensure at least 2mm whitespace around the QR code
- Format: JPG or PNG (High Resolution)